An Economic Analysis of Marketing of Maize and Constraints Faced by the Maize Growers in Production and Marketing in Ariyalur District of Tamil Nadu in India

The present study was conducted in Ariyalur district of Tamil Nadu. Totally 100 respondents were randomly selected and interviewed from the district. The data was gathered in the form of pre-structured interview schedule. The study shows that different marketing channels with their marketing efficiency and major constraints faced by the maize growers in production and marketing of maize in the district. Totally three channels are shown in the study channel I with marketing efficiency 10.15, channel II with marketing efficiency 6.72 and channel III with marketing efficiency 3.84. For production the major constraints were eccentric rainfall, high input cost required for cultivation, high wage rate for labours, drastic pest occurrence and birds that eats the crop in budding stage, especially peacocks. From the above constraints, disturbance of birds was a major constraint. While discussing about marketing constraints, price fluctuation, distant market location, commission for middlemen, lack of timely credits and high transport cost. From the above marketing constraints, price fluctuations were a major constraint identified in Ariyalur district.