The Atmosphere of Infinity Mirrored Room (A Work of Yayoi Kusama) as the Branding of Museum Macan in Jakarta

One of the well-known artists in the world, Yayoi Kusama, successfully hypnotizes the visitors of Museum Macan with the works shown. From her artworks, there is a contemporary installation that is the hallucination of the mental disorder suffered. She named its work as Infinity Mirrored Room. The room atmosphere made has been copyrighted by museums all over the world; one of them is Museum Macan in Jakarta. The management party not only promotes this installation to the media but also makes it as the city branding of Museum Macan. The research is interested in conducting by using a qualitative method through a description of process and analysis. through interview techniques directly in the museum to the visitors, museum assistants, and security officers and documenting it in the form of photos. The result of this research shows that the implementation of the atmosphere by using Barry and Evan’s theory can realize the City Branding Image of Museum Macan based on Anholt theory.