College Students Returning Hometown to Start a New Business for Rural Revitalization from the Perspective of Family

Entrepreneurship education is conducive to the development of entrepreneurial activities, such as the introduction of entrepreneurial activities into the countryside, more conducive to rural revitalization. However, few studies have explored the issue of college students returning hometown to start businesses from the perspective of family, and there is still a gap in the theory of entrepreneurship and rural revitalization. Therefore, the purpose of this paper is to explore their views on college students returning hometown to start their own business based on the family view. The top application-oriented university in Guizhou Province, China, was taken as the research object, and interviews 13 families to obtain the data needed for analysis. The analysis results show that about 70% of families’ support college students returning hometown to start businesses; Moreover, these supporters may be motivated by self-interest, hoping to have children to rely on when they are old. Secondly, families do not support their children to return hometown to start businesses, mainly because of the funding, policies and environment, which are basically consistent with the existing research. Whether college students can return hometown to start businesses successfully and whether rural revitalization can be enabled, a very important factor is the cultivation of college students' entrepreneurial spirit and the family's recognition of this entrepreneurial spirit. Finally, this study suggests that the party and government departments should strengthen policy support, strengthen publicity, and encourage college students with entrepreneurial ideas and relevant basic conditions to return hometown to start businesses. Higher educations should strengthen the integration of entrepreneurship courses and rural revitalization, and strengthen the connotation construction of entrepreneurship education and its contribution to rural revitalization.