Study on Consumer Behavior and Factors of Making Purchasing Decisions

With the continuous changes and reclassifications in the field of marketing, the primary idea of marketing in the present day is to align products with the requirements and wishes of the consumer.

Enterprises' understanding of consumer behaviour is a necessary requirement for their success.

The marketing practises that aid in understanding the behaviour and decisions of those who produce the final demand for products and services are covered in this article. The primary goal of this article is the investigation of situation consumer related to way of market and criteria that choose the consumers in order to buy a product. While content analysis, export conclusions for the use of products from consumers, understanding results of marketing efforts, and method of analysis and synthesis are the research methods employed in this work. Furthermore, this post represents a significant effort on the part of the consumer to learn how to operate and how to be the best and most educated. It is critical tone in today's economic condition compels consumers to change their consumer behaviours; as a result, marketing leaders design appropriate and effective strategies.